40/40 Jay Z Night Club
New York, 2003
Opened at a time when big nightclubs were beginning to dominate Manhattan nightlife once again, hip-hop star and music mogul Jay-Z wanted to create his own destination, the 40/40 club. Located in New York’s Flatiron district, the 40/40 club is Studio GAIA’s version of what a modern sports bar should be. Instead of hip-hop hedonism and the typical bling-bling materials, the studio gave the space a dark and seductive tone that looks more like a Miami nightclub than the ESPN Zone.