STUDIO GAIA design philosophy


The consumer's appetites for originality is increasing. People are seeking places that are comfortable, elegant and ultimately encourage togetherness. Expectations of the guest's experience elevate as time passes. Design is now considered one of the main criteria for guests when choosing where to stay.

One travels to escape routine and experience new sensations. Studio GAIA’s style has come to follow a philosophy of creating a strong reaction and emotional exuberance. The approach is definitely modern, yet not minimalist at all. It is warm, casual and comfortable. Our greatest challenge and achievement in all of our projects is finding the perfect balance between modern and contemporary while creating timeless spaces and simultaneously creating a design language that stands the test of time.

Ilan Waisbrod, president and CEO of Studio GAIA summarizes his company’s philosophy as “At Studio GAIA, we continually seek clients with whom we can explore the possibilities of architecture and design while challenging the conventions of genre; be it hotels, restaurants or retail projects. By focusing on our passion and the creative potential of our work, we will continue to thrive as designers and as human beings.”

Studio GAIA’s design concepts lean towards the elementary, towards juxtapositions between light and dark and gravity; these aspects are balanced by the intentional minimal use of elements in order to stress light, air and perspective. Complexity is achieved through simplicity.

Studio GAIA was the first interior design firm to spearhead W Hotels movement into two major competitive markets: Latin America and Asia Pacific. The opening of W Mexico City was groundbreaking at the time, it introduced a whole new concept of interpreting local inspiration into modern design that is comfortable and timeless. Following the success of Mexico City was the opening of the W Hotel in Walkerhill Seoul, South Korea which took the W hotels further than they had ever gone before.
Starwood CEO at the time, Mr. Barry Sternlicht, referenced our work on W, Mexico City as the following: “True Visionaries who absorb and interpret culture and design rather than just echo the latest trends.”

Studio GAIA's vision of Architecture and interior design is inventive, sculptural and meaningful. It’s work rules out all forms of standardization. While the design escapes all types of mechanical repetition it instead engenders sincere and pleasurable sensations as it thrives to create generous aesthetic forms, while carefully meeting the pragmatic requirements of the users.

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The new design offers memorable experience, social interaction, serene calmness. They are restful yet playful and unforgettable, timeless but most of all memorable spaces.

The style is most definitely modern, yet not minimalist at all. It is warm, casual and comfortable. Simplicity translates into sleek minimalism and elegance creates an atmosphere for a result that is pure harmony and spiritual comfort while creating a sense of belonging and longevity.

Studio GAIA's style has come to follow a philosophy that creates a strong reaction and an emotional exuberance through bright, vivid colors and strong visual statements. In every detail and facet, Studio GAIA encompasses travel, discovery and surprise. The geometries and forms evoke a sense of movement and dynamism through the space.

To Studio GAIA design defines itself in experience, the experience of the individual who visits a building and space or dwells in it. As one experiences Studio GAIA spaces and forms, they acquire subtleties, richness in beauty, from the micro to the macro, from the whole to the detail.

To Studio GAIA design defines itself in experience, the experience of the individual who visits a building and space or dwells in it. As one experiences Studio GAIA spaces and forms, they acquire subtleties, richness in beauty, from the micro to the macro, from the whole to the detail.

The greatest challenge in all of our projects is the question of balancing modern and contemporary while creating timeless spaces and simultaneously creating a language with longevity and will stand the test of time.

Waisbrod perceives a common denominator in the design of a restaurant, bar or hotel: “When designing a hospitality or leisure location, our goal as designers is to create a dramatic, theatrical character with the aim of inspiring the guest with excitement on one hand, and comfort and pleasing aesthetics on the other. The combination of our talents guarantees creativity while also challenging the familiar, beloved genres, with the aim of creating an experience that appeals to all senses.

Today design can be offered as one of the criteria by which people choose a place to stay. We travel to escape routine and experience new sensations. The social diversification has grown during the recent years and has generated new types of clients, anxious for new products and scenes. Contemporary hotels inspire excellence not only in client service but in material and spiritual comfort as well.

A keen appreciation for how people interact with space and how the space becomes the experience, leads Ilan Waisbrod to create designs that are a true celebration of the senses, modernity and warmth with a twist of theatre.
Design timeless spaces that are connected to their surrounding is what moves Ilan and Studio GAIA.

 

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