Aroma Espresso bar

NEW YORK, 2009


The Israeli cafe chain Aroma Espresso Bar recently opened its second location in New York, on Manhattan’s Upper West Side. With vibrant colors, playful wall graphics and designer chairs styled for lingering, the two-level coffeehouse translates the concept for the company’s original New York venue—a long, narrow Soho space with a huge window facade—to a completely different neighborhood vibe.