Velocity sportbar

DUBAI, 2009


Contributing towards JW Marriott’s fresh look, Velocity Bar in Dubai fully lives up to it’s name.  Using simple geometric forms with a minimal palette allows for the reflective black stone surfaces wrapping the two storey entrance/corridor to create constant momentum through the space.  The angular cubes created by the vivid red lines lure the eye in a seductive manner. After one ascends through the evoking space, an extreme of color balance shift is introduced with the introduction of red & white.  The mood is shifted from the sharp angles to a curved geometric form that charms one to lounge comfortably and enjoy the live games in High-Definition.